News
Specificity Cracks the Code on Cross-Channel Precision:
Video Ads Served to the Same High-Intent, Bot-Free Audiences Engaged on Display and Social TAMPA, FL – [June 4, 2025] – Specificity (OTC PINK:SPTY) a disruptor in the digital marketing space, has officially closed the loop on precision audience engagement. The company now delivers targeted Connected TV video ads to the exact same verified, high-intent…
Read MoreSpecificity Guarantees High-Quality B2B Leads – Disrupting the Broken Lead Gen Model
Wednesday, 28 May 2025 08:30 AM Topic: Company Update TAMPA, FLORIDA / ACCESS Newswire / May 28, 2025 / Specificity, Inc. (OTC PINK:SPTY) the digital marketing agency known for crushing industry norms and delivering hyper-targeted campaigns, has officially launched a guaranteed lead generation program for B2B companies – marking a bold new chapter in the agency’s relentless mission to eliminate…
Read MoreYahoo!Finance: “Specificity Builds Dominant CTV Campaign Capabilities…”
Reinforces Position as Industry’s Leading Hybrid Marketing Agency TAMPA, FLORIDA / ACCESS Newswire / May 14, 2025 / Specificity, Inc. (OTC PINK:SPTY), the marketing industry’s only true hybrid model agency, today announced the expansion of its cutting-edge Connected TV (CTV) advertising capabilities, delivering unmatched performance, precision, and value for clients looking to reach real, in-market audiences. Unlike traditional…
Read MoreOTCMarkets: “Specificity, Inc. (SPTY) Continues to Evolve…”
Specificity, Inc. (SPTY) Expands Its Proprietary In-Market Marketing Strategy—Now Powering Social and Display Ads with the Same High-Intent Audiences It Delivers TAMPA, FL / ACCESS Newswire / March 19, 2025 / Specificity, Inc. (OTC PINK:SPTY), a leader in digital marketing innovation, is proud to announce the evolution and expansion of its industry-disrupting, in-market marketing strategy. At the core…
Read MoreThe “Digital” Agency Myth Exposed
Depending on what analysis you read, anywhere from 1/3rd to over ½ of paid ads are being served to bot traffic and fake MAIDs. But what IS universally understood, is that fraud is rampant. Drinking one’s own Kool-Aid almost always leads to failure. Never has that been more true than in 2025 in the world…
Read MoreNasdaq: “Specificity, Inc.(OTC: SPTY) Takes Another LeapForward With AI Driven, Intent Based Data, in Its New Partnership With Blackpearl Group (BPG)”
TAMPA, FL – [March 4, 2025] – Specificity, Inc. (OTC: SPTY), a leader in innovative digital marketing solutions, is proud to announce a strategic partnership with Blackpearl Group (BPG), the technology company behind Pearl Diver, an AI-powered intent data solution that delivers high quality, real-time intent audience insights. This collaboration further strengthens Specificity’s unwavering commitment…
Read MoreYahoo!Finance “Already Bold, Specificity Gets Bolder With New Hire, Chris Gruening as Vice President of Client Services”
Tampa, FL, [February 6, 2025] – Specificity (OTCQB: SPTY), a leading digital marketing firm specializing in precision targeting, is pleased to announce the appointment of Chris Gruening as its new Vice President of Client Services. Gruening brings a wealth of experience in building strong client relationships and spearheading strategies that drive success. His leadership will…
Read MoreAudience Building as an Art Form
As a marketing agency, we all acknowledge the lift we get with better creative. Graphic artists, content creators and video producers/editors can have a significant impact on the performance of any campaign. Every agency puts a distinct focus on it, and it makes sense. We have people on our team dedicated to that effort specifically…
Read MoreThe Age of AI and the User Agreement
Beware. Be very aware. Today’s user agreements from Big Tech are longer, more complex, and more specious than ever before. In fact, I’m convinced they all had their AI write these agreements—with the AI’s own self-preservation in mind. These documents are designed to withstand legal scrutiny for the worst actions Big Tech takes now—and whatever…
Read More3 Things You Should Be Thinking About Digital In 2025
To say things move quickly in digital marketing is a gross understatement. In just a few years, our industry hasn’t just shifted, it has completely transformed. So much so that our roles, as marketers, have completely changed. Did you notice? Everything has been redefined strictly to adhere to what benefits Big Tech and only Big…
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